The Power of Rebranding: Renewing Longevity Botanicals’ Identity
As David Aaker points out, rebranding is a natural and necessary part of strategic brand management in response to changing market conditions. At Recontour, rebranding has not always been the first option when we had acquired a brand. Of course, it has been an option, a natural one in the e-commerce aggregator sector, but we […]
Embracing Challenges in E-Commerce: Raúl Díaz Miranda Shares His Journey at Recontour
What does it really mean to work in an e-commerce aggregator company? In the fast-evolving landscape of digital commerce, how does one find balance and fulfillment? How does the remote work model shape our job? We explore these questions and more through the eyes of Raúl Díaz Miranda, an experienced Marketing professional and writer, who […]