Recontour launches its iconic brands in United Kingdom and Europe markets on Amazon

Recontour ecommerce

Recontour is excited to announce the launch of its iconic brands Best Chess Set Ever, Shaka-Ball and Real Life Living on the Amazon United Kingdom market, and Best Chess Set Ever in Europe. Besides, Recontour has started introducing Shaka-Ball in Canada and Mexico.

This strategic expansion not only underscores Recontour’s commitment to growth but also highlights the immense opportunities that the UK and European markets offer to ecommerce brands.

New Ecommerce Opportunities in Amazon for Key Markets

Ecommerce has become a pivotal force in shaping the retail experience globally, and the UK and Europe are no exceptions. With their tech-savvy populations and robust digital infrastructure, these regions provide fertile ground for ecommerce businesses to flourish. 

In the UK, ecommerce revenue is projected to reach over $285.60 billion dollars by 2025, demonstrating the market’s immense potential. Similarly, Europe is witnessing a remarkable growth trajectory, with countries like Germany, France, Spain and Italy leading the charge. Amazon, the titan of online retail, plays a significant role in this ecosystem, offering brands an unparalleled platform to reach millions of customers.

As co-founder Kevin Castelo puts it, “expanding into the UK and European markets with these new brands is a monumental step for Recontour. These regions are not only full with opportunities but also set the stage for our brands to connect with a diverse audience elevating our opportunities in the ecommerce arena.”


Shaka-Ball, one of Recontour’s flagship brands, is shaking up the outdoor game scene. Combining the thrill of competitive sports with the fun of casual play, we have designed Shaka-Ball to engage people of all ages. The game, which involves a fast-paced ball and court setup, has already garnered a strong following in the US market and is set to replicate this success in other markets.

The appeal of Shaka-Ball lies in its simplicity and versatility. You can play it at the beach, parks, backyards or even on hard surfaces, making it an ideal choice for families and friends looking to stay active and entertained. With the UK’s fondness for outdoor activities in Spring and Summer, Shaka-Ball is entering a market that is perfectly aligned with its values and offerings.

“Shaka-Ball is more than just a game; it’s about bringing people together and creating memorable experiences,” says Miguel Muñoz, co-founder of Recontour. “The UK and European markets are known for their vibrant outdoor cultures, and we believe Shaka-Ball will become a staple in many households.”

Best Chess Set Ever

Chess has seen a resurgence in popularity, particularly among younger audiences, thanks to a combination of digital platforms and cultural phenomena such as Netflix’s “The Queen’s Gambit.” The Best Chess Set Ever taps into this renewed interest by offering high-quality chess sets that cater to both beginners and seasoned players.

The UK and Europe have long histories with chess, boasting some of the world’s best players and most prestigious tournaments. By launching in these markets, the Best Chess Set Ever aims to rekindle a passion for the game and make it accessible to everyone. The sets are meticulously crafted, featuring premium materials and thoughtful designs that enhance the playing experience.

“Our goal is to elevate the way people perceive and play chess,” notes Kevin Castelo. “By entering the UK and European markets, we’re tapping into regions that have a deep appreciation for the game. We’re excited to see how our sets inspire a new generation of chess enthusiasts.”

Real Life Living

Real Life Living, Recontour’s lifestyle brand, offers a curated collection of kitchen superb acacia charcuterie and cutting boards that emphasize quality, style and sustainability. The brand’s philosophy revolves around enhancing everyday living through thoughtfully designed products that bring comfort and elegance to homes and kitchens.

“Our entry into the UK and European markets is a testament to our belief in the transformative power of ecommerce,” concludes Miguel Muñoz. “We are excited to bring our brands to these vibrant markets and are confident that our innovative products will resonate with consumers, driving growth and creating lasting value for Recontour.”

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