The Power of Rebranding: Renewing Longevity Botanicals’ Identity
As David Aaker points out, rebranding is a natural and necessary part of strategic brand management in response to changing market conditions. At Recontour, rebranding has not always been the first option when we had acquired a brand. Of course, it has been an option, a natural one in the e-commerce aggregator sector, but we […]
Recontour launches its iconic brands in United Kingdom and Europe markets on Amazon
Recontour is excited to announce the launch of its iconic brands Best Chess Set Ever, Shaka-Ball and Real Life Living on the Amazon United Kingdom market, and Best Chess Set Ever in Europe. Besides, Recontour has started introducing Shaka-Ball in Canada and Mexico. This strategic expansion not only underscores Recontour’s commitment to growth but also […]
Black Friday: setting the tone for the holiday season
The Black Friday buzz is impossible to ignore. It’s that time of the year when big and small DTC brands on Amazon stand at a crossroads: join the high-stakes rush for skyrocketing sales or chart a more measured course? At Recontour, we’ve felt the electric anticipation for November 24th, a date circled in red as […]
Choosing Your Ecommerce Playground: Which is better for my online brand, Shopify or Amazon?
In the competitive world of ecommerce, choosing the right marketplace for your brand is akin to selecting the perfect stage for your performance. As a dedicated DTC brand owner who exclusively operates on Amazon, have you ever wondered if there’s a viable interest in exploring other platforms like Shopify? In this post, we’ll embark on […]
Unleash Your Amazon Business Growth with Expert PPC Automation Strategies
On a marketplace as Amazon, where competition is fierce, strategic advertising can make all the difference. As a dedicated DTC brand owner or seller, being an expert in the art of Pay-Per-Click (PPC) automation strategies is essential for “recontouring” your business to new heights. In this post, we’ll delve into the realm of PPC automation, […]
